At the beginning of each year we ambitiously and excitedly set new career goals for the year. While we don’t intend to, often by spring, we’ve let them go to the wayside whether it’s because we have a lack of support, we’ve been stopped by life’s circumstances, or we just don’t have the knowledge and information we need to help us achieve them.

Regardless of the reason, we get sidetracked and lose sight of the importance of our goals. This month, I want you to get really clear on your “why” for your number one career goal.

Grab a pen and a piece of paper. First, write down your number one career goal. Then answer this question four times with four different answers. Why is achieving this goal important?

Your four answers to this “why” question are really what you’re going for. It’s not the goal in and of itself. These answers are what you will remind yourself of day in and day out throughout the year, especially when the going gets tough and you’re tempted to abandon your number one goal.

When we are clear on why we are committed to our goals and why achieving our goals is important, we are more likely to remain committed to them.

This month, I don’t only want you to answer your personal “why” four times. I also want you to place your answers throughout your office or home so that you are reminded of them throughout the year. You will be reminded why achieving your number one goal is important.

Remember, staying committed to your “why” will help you thrive at work and in your career.



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